Steve Jobs’s Top 10 Rules For Success


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Steven Paul Jobs was born in San Francisco. Steve was put up for adoption at birth, and was adopted and raised by Paul and Clara Jobs. He grew up in California and befriended many engineer neighbors. When he was 13 years old, he was given a summer job working on a Hewlett-Packard assembly line which he described as if he was ‘in heaven.’ He was an electronics hobbyist who met fellow hobbyist Steve Wozniack. They eventually would be the co-founders of Apple.

In 1977, at age 22, Steve Jobs introduced the Apple II. Apple Computer started becoming successful as among the first to mass produce microcomputers. At 23, Steve was estimated to be worth one million dollars. At age 24, he was worth $10 million, and at 25 was worth $100 million. He resigned briefly from Apple, but later came back and resumed CEO position. In between the departure and his comeback, he started NeXT Computers, which Apple bought. He also invested in Pixar, which was then purchased by Disney, and made Steve as the largest single shareholder of the company.

The 10 Rules For Success

Steve Jobs died from a relapse of pancreatic cancer on October 5, 2011. He was a major influence especially in the Technology world because of the inspirational designs, concepts and products from his companies. Steve was considered a visionary during his time and even beyond. In this YouTube video from Evan Carmichael, we look at 10 of his so-called rules that made him a success.

1. Don’t Live a Limited Life

Jobs believed that life, as we call it, was made up by people. That simply means that anyone can change it and influence it. People do not have to accept things as they are, because they can definitely do something about it. For instance, people can build products that can change life for the better. Thus, anyone can improve it and make their mark upon it.

2. Have Passion

He agrees that people should have a lot of passion to be successful in what they do. To not have enough of it can simply make a rational person give up. Working at great things is really, really hard, and unless a person loves what he does, giving up would be the logical thing to do. Looking at history, he believed that the people who succeeded were the ones who loved what they did so that they persevered, especially when things got very difficult.

2. Tenham Paixão Ele concorda que as pessoas devem ter muita paixão para ter sucesso no que fazem. Não ter o suficiente pode simplesmente fazer uma pessoa racional desistir. Trabalhar em grandes coisas é muito, muito difícil, e a menos que uma pessoa ame o que ele faz, desistir seria a coisa lógica a fazer. Olhando para a história, ele acreditava que as pessoas que foram bem-sucedidas eram aquelas que amavam o que faziam para que perseverassem, especialmente quando as coisas ficavam muito difíceis.

3. Design for Yourself

Jobs and Wozniack designed their first computer for themselves for several reasons. One reason was that they cannot afford to buy a computer kit for themselves at that time. After showing their creation to their friends, other people also wanted it. The idea came to them that they were onto something, and that began their computer business.

4. Don’t Sell Crap

In one interview, Mark Parker, President and CEO of Nike, recalled a conversation that he had with Steve Jobs. Jobs considered Nike as one of the top brands in the world. During one Nike-Apple collaboration, Jobs congratulated Parker for a job well done. Parker asked him if he has any advice. After a pause, Jobs told him that Nike sells some of the best products, but that they also sell not-so-good or crappy products, so they should just focus on the good stuff. At first, Parker thought that Jobs was joking. But when he realized that Jobs was serious, he thought about it, and he realized that Jobs was right.

4. Não venda porcaria
Em uma entrevista, Mark Parker, presidente e CEO da Nike, relembrou uma conversa que teve com Steve Jobs. Jobs considerou a Nike como uma das principais marcas do mundo. Durante uma colaboração da Nike com a Apple, Jobs parabenizou Parker por um trabalho bem feito. Parker perguntou se ele tem algum conselho. Depois de uma pausa, Jobs disse a ele que a Nike vende alguns dos melhores produtos, mas que eles também vendem produtos não tão bons ou ruins, então devem se concentrar apenas nas coisas boas. A princípio, Parker achou que Jobs estava brincando. Mas quando percebeu que Jobs estava falando sério, ele pensou sobre isso e percebeu que Jobs estava certo.

5. Build a Great Team

He believed that the greatest teams are self managing. When teams know what to do, he believed that they will manage themselves. What they need, according to him, was a common vision. And when people are able to assemble 10 great members as their core group, they will be able to look out for themselves who they think would be an asset that should be added to their group. Essentially, Steve believed that one of his most important job was recruiting.

5. Construa uma ótima equipe
Ele acreditava que as melhores equipes são autogerenciadas. Quando as equipes sabem o que fazer, ele acredita que elas vão se administrar. O que eles precisam, segundo ele, era uma visão comum. E quando as pessoas são capazes de reunir 10 grandes membros como seu grupo central, eles serão capazes de olhar por si mesmos que eles acham que seria um ativo que deveria ser adicionado ao seu grupo. Essencialmente, Steve acreditava que um de seus trabalhos mais importantes era o recrutamento.

6. Don’t Do It for the Money

Steve Jobs believed that money is an enabler, allowing people to invest in things that may not have a short-term payback. However, at the point when he was estimated to be worth over a hundred million dollars, money was not the most important thing for him. He considered the company, the people, the products, and the potential of what customers can do with their product as the most important thing. He did not sell any stock, because his faith was in the company.

6. Não faça isso pelo dinheiro

Steve Jobs acreditava que o dinheiro é um facilitador, permitindo que as pessoas invistam em coisas que podem não ter um retorno de curto prazo. No entanto, no momento em que ele foi estimado em mais de cem milhões de dólares, o dinheiro não era a coisa mais importante para ele. Ele considerou a empresa, as pessoas, os produtos e o potencial do que os clientes podem fazer com seu produto como a coisa mais importante. Ele não vendeu ações, porque sua fé estava na empresa.

7. Be Proud of Your Products

He stated that their goal in Apple was to build products that they can be proud of, products that they can recommend to their family and friends. He explained that if compromising would mean a lower price, but in return, they would not be proud to recommend a product, then he simply would not do it. There are thresholds that they will not cross if that means shipping a product of lower quality.

7. Seja orgulhoso de seus produtos
Ele afirmou que seu objetivo na Apple era criar produtos de que eles pudessem se orgulhar, produtos que eles podem recomendar à sua família e amigos. Ele explicou que, se comprometer significaria um preço menor, mas, em troca, eles não se orgulhariam de recomendar um produto, então ele simplesmente não o faria. Existem limiares que eles não cruzarão se isso significar enviar um produto de qualidade inferior.

8. Build Around Customers

Steve Jobs believed that a great product start with the customer experience going back to the technology, and not the other way around. For him, it did not make sense to start with the technology, to only talk with the engineers, and then figure out how to sell a product. In creating Apple’s strategy and vision, he always started with what benefit can they give to the customer. Having an awesome technology was just a tool.

9. Marketing Is About Values

He believed even the best brands need caring and investing. But the best companies do not necessarily talk about their products. He cited Nike, who does not talk about its air soles or why its better than Reebok. Instead, its commercials honor athletes and athletics. Therefore, marketing Apple is to know what it is that the company stand for. Although Apple creates great computers for people to get their job done, its core value is really that people with passion can change the world for the better.

9. Marketing é sobre valores

Ele acreditava que até as melhores marcas precisam de carinho e investimento. Mas as melhores empresas não falam necessariamente sobre seus produtos. Ele citou a Nike, que não fala sobre suas solas de ar ou porque é melhor que a Reebok. Em vez disso, seus comerciais honram atletas e atletismo. Portanto, marketing da Apple é saber o que é que a empresa representa. Embora a Apple crie ótimos computadores para que as pessoas façam seu trabalho, seu principal valor é realmente que pessoas apaixonadas possam mudar o mundo para melhor.

 

10. Stay Hungry, Stay Foolish

In his commencement address at Stanford University, he advised the graduates the message of a certain publication he used to read. He told the youth to remain idealistic, to be equipped with neat tools, and be full of great notions. When he was younger, he wished for himself to stay hungry – for knowledge, for adventure, for great things; and to stay foolish – to be positive, passionate, persevering. And this is the same advice he gave the graduates.

10. Fique com fome, fique tolo

Em seu discurso de formatura na Universidade de Stanford, ele aconselhou os formandos a mensagem de uma determinada publicação que ele costumava ler. Ele disse aos jovens que permanecessem idealistas, estivessem equipados com ferramentas limpas e estivessem cheios de grandes noções. Quando era mais jovem, ele desejava ficar com fome – por conhecimento, por aventura, por grandes coisas; e ficar tolo – ser positivo, apaixonado, perseverante. E este é o mesmo conselho que ele deu aos graduados

 

Conclusion

Steve Jobs, aside from being successful, was also considered controversial. But people who stood up strongly for their ideas usually are. Successful people challenge the status quo, the norms of their times, because they hope for something better, and they believe they can do something to make it better. We hope that we can learn something from these 10 rules, and start changing things in our lives for the better.

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