WP – Search Engine Terms

These are the terms, words, and phrases people use on search engines (like Google, Yahoo, or Bing) to find posts and pages on your WordPress.com blog. These do not include the terms which your readers use within your blog’s Search Widget or any other search form on your blog.

Some search engines don’t reveal search terms for privacy reasons. Google, for example, has been encrypting the vast majority of search terms since 2013.  That’s why we often can’t specify which search terms were used by visitors who arrived at your site from a search engine. When we don’t know the search terms, we show them as Unknown search terms.

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This stat counts the number of times your readers have clicked on external links that appear on your site. These may be (but are not limited to):

  • Links you add to your post and page content.
  • Links placed in comments by your readers.
  • Links that appear in your blogroll.
  • Links attached to the names of users who comment on your blog.
  • Links to media files.
  • Links to images in a gallery.

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If your site features content by multiple users, this stat will let you see how much traffic each of them has generated. Clicking on a name will reveal the most popular posts and pages published by each author, and the number of views each has attracted.

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Downloading Stats

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You can click the title of each module on your stats page, and scroll to the bottom of that module to download your stats. Simply click on the Download data as CSV link and download the file to your computer.

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Additional Info

Can I use Google Analytics?
To complement our built-in stats and to give you even more information about your traffic, you can use Google Analytics as part of the WordPress.com Business plan.

Do Site Stats include my own visits to my blog?
Only for private blogs. For users with private blogs, your Site Stats page will show any visits that you have made to your own blog, as well the visits of other users who have access to your blog.

How do I find out who my followers are?
On your Insights page you will see a list of your most recent followers in the Followers module. You can use the dropdown menu in that section to switch between your WordPress.com Followers and your Email Followers, and click on “View All” to view a full list of your followers. The Publicize module also shows a list of how many social media followers receive your posts through the Publicize feature.

Why don’t post and page views add up to total views?
Post and page views are included in your site’s total views, but there are many views that aren’t tied to a post or page URL. The front pages, category, tag, date, and author archive pages, and search result pages are all examples of other views that only count towards total views.

Why doesn’t the number of referrers add up to the number of total views?
Not all visitors will land on your blog by clicking a link somewhere else. Visitors may type your URL directly into the web browser, click a link in an email, or click a link in another application which then loads the browser.

Why is the number of views less than the number of likes?
Readers may like your post without visiting your site, for example on the Reader. Since they didn’t actually visit your site, liking a post in this way does not count as a visit.

Can I add additional Stats?
No. WordPress.com stats can not be modified to include any details not described in this document.

How can I view my RSS stats?
Followers reading your blog via its RSS feed will not count toward your blog statistics. You can, however, see the number of syndicated views each post receives on your stats pages when you access your stats via the WP Admin dashboard.

Can I get stats for my self-hosted WordPress.org blog?
Yes, install the official (and free) Jetpack plugin by WordPress.com.

Can I display a hit/view counter on my blog?
Yes, use the Blog Stats Widget.

How can I view stats for days more than a month ago?
If navigating through the summary view, stats are only offered for the past month.

When viewing stats for a particular day, the web address ends in the date you’re viewing:

This date can be edited to jump to any date in Year-Month-Day format.

What users can see my site’s stats?
All of your site’s users can see the stats: Administrators, Editors, Authors, and Contributors.

What data does Stats collect about my site’s visitors?
Stats tracks and retains the following information about your site’s visitors:

  • Post and page views
  • video plays
  • outbound link clicks
  • referring URLs and search engine terms
  • country

As part of collating the above information, Stats uses data like IP address, WordPress.com user ID (if logged in), WordPress.com username (if logged in), user agent, visiting URL, referring URL, timestamp of event, browser language, and country code. However, none of this information is available to site owners. For example, a site owner can see that a specific post has 285 views, but he/she cannot see which specific users/accounts viewed that post. Furthermore, the Stats logs, in which this information is stored, are only retained for 28 days.

What is the orange bar before some posts and pages in the stats screen?
The orange bar indicates the posts and pages published within the selected date range.

Not quite what you’re looking for?

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