One of the most frequent questions our community members ask us — and themselves — is how to get more people to visit their site. There’s no magic formula, but there are ways to increase your website traffic with a few WordPress.com tools and best practices.
Use Keywords On Your Site
Make sure your site is well-indexed by search engines by using keywords in your site’s tagline, in your website content, and in tags. Keywords are terms that your target audience might use when searching for your site. To figure out what keywords to include on your site, think about what you would Google if you were trying to find that information. If you sell toys and games to play with toddlers, for example, it would be a good idea to use the term “games for toddlers” in your pages and blog posts.
Be careful about using too many keywords, though! If you repeat the same keywords multiple times, your content will read awkwardly — and worse, Google will consider that “keyword stuffing,” so doing this can actually hurt your site’s ranking.
Blogging isn’t just for hobbyists. Businesses, organizations, and professionals can blogs to boost their site’s traffic and get noticed. In fact, blogging regularly is still the single most important thing you can do to increase your site’s SEO (Search Engine Optimization). People with a WordPress.com Business Plan can also use Advanced SEO tools to customize the meta description with a summary that does a better job at captivating readers and potentially increase the post’s search page ranking.
Even if you have a website with mostly static content, add a “Blog” or “News” section that you regularly update so Google can see that your site is active. All the SEO strategies in the world won’t help if you’re not adding content, so get to writing!
Spread The Word
Build your traffic in smart ways. SEO and traffic go hand-in-hand: the more people who visit your site, the higher your site will rank in search results. Luckily, WordPress.com is a community in addition to a website building platform, so we have lots of ways to increase your readership. Use features like Publicize to alert your various social networks to your new content. Set it up to automatically share your new blog posts to Twitter, Facebook, or LinkedIn, so your current customers and fans never miss an update.
If you have a Premium or Business plan, you can also use the Publicize feature to re-share your content an unlimited number of times.
Bonus: Help Google find you!
Do you know about the Google Search Console? If your business has a niche, you can tell the Google Search Console to help you position your site to be even more successful in search rankings. We’ll show you how!